Vikrant Arora – Founder & Director (B.Tech IT & MBA)
With a background in computer science and IT, Vikrant has the technical expertise and knowledge to provide a range of valuable digital services to businesses in the Lower Mainland. Website design, database-driven websites, logo design, and SEO are all critical components of a successful digital strategy, and by offering these services, you can help businesses to establish a strong online presence and reach their target audience.
After coming to Canada in 2002, Started working as a Web developer and soon started his own company in 2007 providing Website Design & IT services in Lower mainland. In 2014 we expanded and added Home Automation to our portfolio of services.
In today’s digital age, having a well-designed website, a professional logo, and a strong online presence are essential for businesses of all sizes. By leveraging your expertise in computer science and IT, you can help businesses to achieve their goals and succeed in the competitive online landscape. Whether it’s helping a business to build a new website, improve its search engine rankings, or create a distinctive brand identity, your services can play a key role in their success.
Shalini Arora – Founder & Director (CGA-CPA & MBA Finance)
Having an MBA in finance Shalini started her career in banking in 2003. She then got her CFP & CPA Designation and moved on to providing ERP/Process implementation consulting to various businesses. Combined with experience in these areas, she can provide a valuable skill set for businesses and individuals.
Rajiv Sharma – VP & Strategic Advisor (PMP | PROSCI | MCP |MCSA | Executive MBA)
Based out of Saskatchewan, Rajiv is an Entrepreneurial-spirited, pioneering & distinguished leader with extensive executive-level experience identifying, qualifying, building consensus for, and implementing enabling technologies and enterprise systems that facilitate business processes and strategic objectives. Powerful blend of technology vision and business acumen results in consistent development of business strategies supported by innovative, cost-effective, high-performance solutions. Broad expertise in management leading business strategies, operations, large initiatives, life cycle management, client/vendor relationship management, and financial/operational management. Ably manage M&A, reorganization, and process improvement initiatives.
– 24+ yrs. in Management consulting/ Transformation programs & projects in various verticals
-12+ yrs. in Business Strategy, Change Management and Process Re-engineering
-8 yrs. Corporate Strategy & Operations Management on a Global scale
-Budgetary responsibility up to $56 million, and Managed up to 45 people team (multiple locations)
-Process/policy setup & Improvements, Led standards compliance certifications such as ISO & CMM
-Project experience: Infrastructure, Applications Development, B2B, E-Commerce implementations, E-procurement exchange, Intranet, –Marketing/distribution, Data center, SAP and CRM
-Industry experience: Financial, IT Consulting, e-Commerce, Government & Crown corporations- eGovernance, Social/ human services, Utilities, Construction capital, Technology.
Website Development / SEO / Digital Marketing
Absolutely! A successful digital strategy should be agile, flexible and adaptable to the changing market trends and consumer behavior. A multi-channel approach is crucial for reaching and engaging with customers across different touchpoints.
An effective digital marketing strategy involves understanding your target audience, defining your brand voice and messaging, setting clear goals and KPIs, and utilizing the right mix of tactics and channels to reach your target audience. From social media and email marketing, to search engine optimization and pay-per-click advertising, the options for digital marketing are constantly expanding.
It is also important to continuously monitor and analyze your campaigns to measure their success and make data-driven decisions to optimize and improve your strategy over time.
By fully integrating technology, creativity and strategy, you can create a cohesive and effective digital marketing plan that delivers results for your business.